In March 1994, the WWF held a new heavily promoted event in New York City that offered the opportunity for license holders to showcase their merchandise. Promoted alongside the WWF’s Wrestlemania X extravaganza, more than 20,000 visitors stopped by Madison Square Garden to check it out.
This gave Hasbro an opportunity to try and inject some much needed interest in the flailing action figure line. The complete set (at that point, 80 figures) were on display and a collectors checklist was handed out to fans.
The WWF filmed the event over the course of the Wrestlemania X weekend. Here’s some of the footage showing the Hasbro booth….